Ad placement on social media should take into account that each platform has a unique set of users, so it’s crucial to know where your target market hangs out and then go find them. TikTok should be avoided if your target audience is mostly composed of persons over the age of 60, in favour of Facebook if that is the case. Here are 6 Best Social Media Platforms for Marketing for you.
For advertising purposes, Facebook is an excellent choice since it is the most widely used social media network in the world. Facebook is popular with individuals of all ages and genders, which indicates that there is a good chance that your target audience is on the network as well.
With the help of Facebook, individuals may connect with one another and share content in real time across the internet. Additionally, the platform allows companies to sell their products and services online. There are several benefits to Facebook advertising, but here are a few examples to get you thinking:
Instagram, a popular picture and video sharing app recognised for its high-quality images and videos, is a great tool for businesses selling products that can be easily shown in visual media. As with other advertising platforms, Instagram’s user base is large, but it’s made up of a younger demographic than those on the other platforms in question. With an engagement rate of 2,0010% higher than Twitter and 58% higher than Facebook in 2016, Instagram was the most popular social media platform by far in 2016.
Despite being just a few years old, Twitter has steadily grown into one of the most popular social media sites for discovering breaking news and interacting with both small and large-scale influencers.
For organisations that wish to promote, Twitter offers two options
Promoting a Tweet is as simple as specifying a target audience in the settings of your Twitter account. After you choose a Tweet from your timeline that is qualified for promotion and specify the audience you wish to target, Twitter will take care of the rest of the process.
TikTok is a relatively new player in the social advertising arena, but it has huge potential to reach potential customers, especially younger audiences. TikTok is a short-form video sharing app.
The majority of TikTok’s social commerce capabilities have focused on product adverts that appear on users’ “For You” feeds as native videos, according to eMarketer’s findings. Ads fill up the whole screen and stay visible for nine seconds, much like a typical TikTok post. The “Shop Now” button may be seen directly below each advertisement, and users can use it to purchase the product. This will direct customers to the retailer’s website, where they may complete the transaction.
Similar to Instagram, Pinterest is a visual social media platform where users can share anything from wedding photos to cooking videos to fashion vlogs. However, the majority of Pinterest’s users are female, making it a site geared toward women.
It is possible to target customers based on their job abilities on LinkedIn, which is the world’s largest professional networking site. The advertising on LinkedIn is thus mostly directed towards professionals.
Due to the fact that 69% of LinkedIn users in the United States make $50,000 or more a year, this platform tends to have the highest average discretionary income and the highest quality leads in certain industries.